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What is the private practice with purpose?

Private Practice with Purpose™ is for the high-achieving, heart-led therapist who’s ready to do private practice differently.

It’s for you if you’re tired of feeling burned out, undervalued, or stretched too thin- and you know in your bones that it’s time to align your work with your life, not the other way around.

It’s for the clinician who loves their clients deeply but wants to serve from a place of fullness, not exhaustion- and who believes that healthy boundaries, sustainable income, and purpose-driven work can all coexist.

It’s for the woman who’s ready to trade people-pleasing for clarity, hustle for intention, and endless insurance panels for a cash-pay model that honors her worth.

Most of all, it’s for the therapist who’s ready to lead herself first- so she can better lead her clients, her community, and her family by example.

If you’re ready to step into your next season as a confident clinician and an empowered business owner… you belong here.

The Private Practice with Purpose™ 9-step blueprint is a comprehensive, therapist-centered pathway designed to take you from overwhelmed and underpaid to confident, aligned, and thriving. You’ll begin by shifting your mindset and reconnecting with your purpose, then move into clarifying your niche, building your brand identity, and establishing a professional foundation that supports growth. From there, you’ll craft messaging that speaks directly to your ideal clients, learn how to market with authenticity, and build powerful referral relationships. Finally, you’ll break free from insurance dependency, set aligned rates, and develop a strategy to attract and retain clients in a way that’s sustainable for the long haul. This is more than a business course- it’s a transformational roadmap to create the private practice you were always meant to lead.
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What You Will Learn & Implement in this Course

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The results you’ll create:

  • Financially

    Financially, you’ll step away from the insurance hamster wheel and learn how to confidently set rates that honor your worth - with the tools to consistently attract 5-10 new private-pay clients when you implement what you learn. Sustainable income, increased profit, and fewer unpaid hours become your new normal.

  • Physically

    Physically, you’ll reclaim your time and energy by setting healthy boundaries, working fewer days (yes, even 3-4 days a week!), and designing a practice that fits your life - not the other way around.

  • Emotionally

    Emotionally, you’ll move from constant overwhelm and second-guessing to feeling grounded, clear, and secure in your decisions as a clinician and a business owner. You’ll reconnect with your passion for therapy and rediscover what you love about your work.

  • Mentally

    Mentally, you’ll break free from imposter syndrome and burnout patterns that keep you stuck. You’ll develop an abundance mindset and the confidence to lead your practice with clarity and purpose for years to come.

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What the course will look like:

  • Get clear on what’s really driving you (and what’s holding you back). Shift from scarcity to abundance so you can show up as the confident business owner your practice needs.

  • Identify your core values and ideal clients, then design your practice around who you serve best - so you can stand out and attract clients you love to work with.

  • Define the heart of your brand - your mission, voice, and story - so your practice feels authentic to you and magnetic to your people.

  • Set up your business structure and online presence the right way, with practical tools and clear systems to make marketing easier from the start.

  • Learn how to share what you do with clarity and confidence - whether you’re writing a bio, posting online, or networking in your community.

  • Ditch awkward, “salesy” tactics. Create marketing materials and strategies that feel natural, ethical, and aligned with how you actually want to connect.

  • Grow your referral network and build genuine connections with other professionals - because your practice will thrive when you’re rooted in community.

  • Break free from the insurance trap. Learn how to set and communicate rates that reflect your true worth and make your work sustainable.

  • Fill (and keep) your caseload with ideal clients. Develop systems to onboard, serve, and retain clients in a way that supports your energy and your income goals.