PRIVATE PRACTICE COURSE & COACHING FOR LICENSED CLINICIANS
What if your private practice
could fuel you instead
of drain you?
LAUNCH YOUR SOUL-ALIGNED, CASH-PAY PRIVATE PRACTICE WITH CLARITY, CONFIDENCE & AUTHENTICITY
Private Practice With Purpose helps licensed therapists, LPCs, LCSWs, and LMFTs launch soul-aligned, cash-pay private practices- working with ideal clients, on their terms, for income that actually matches their worth.
The ProgramIf you’re being honest with yourself…
This isn’t what you signed up for.
You got your license. You put in the years. You show up every single day for people who need you.
And still, Sunday nights feel like dread instead of rest. Because Monday means another full schedule of clients you didn't choose, conditions you're not passionate about, and a system that rewards volume over depth.
You didn't become a licensed therapist to be a generalist warehouse for whoever walks through the door. You became a therapist because there are specific people you were made to help. You just haven't been given permission or a roadmap to create it.
Sound familiar?
You're billing 35+ sessions a week just to stay afloat, seeing clients you dread, treating presentations that drain your soul, and running on empty by Wednesday.
Insurance panels control your rate, your caseload, and your schedule. You didn't go through years of graduate training to let a corporation decide what your time is worth.
You've thought about going private pay, but the fear of "how do I get clients without insurance referrals?" has kept you frozen in a system that doesn't serve you.
You're a mother, a partner, a caregiver, and every hour you give to an agency or panel-driven practice is an hour you're not giving to the people who matter most at home.
You know exactly who you're called to serve and the kind of work that makes you feel alive, but nobody has ever showed you how to establish a practice around that.
You have the license, the skills, the passion. You just don't have the roadmap to a soul-aligned, cash-pay private practice that's built around your values and your life.
You're not lazy. You're not unambitious. You're stuck inside a system that was designed to extract from you, not build you up. That's not a you problem. That's a structure problem.
You were never meant to treat everyone.
That’s not a limitation- it’s your superpower.
Here's something nobody tells you in grad school: the most successful, most fulfilled private practice therapists aren't the ones who take every case. They're the ones who got radically clear on exactly who they were built to serve, and built their entire practice around those people.
When you're working with clients who genuinely excite you, you show up differently. Your sessions are richer. Your clinical work is sharper. You're not just going through the motions- you're doing the work you were called to do.
But when you're taking whoever the referral source sends, whoever the panel assigns, whoever calls first? You end up with a caseload that feels like an obligation instead of a calling. You feel the compassion fatigue faster. You count down to the end of sessions. You start to wonder if you even like this work anymore.
That feeling isn't burnout from therapy. It's burnout from the wrong therapy with the wrong people.
A soul-aligned private practice isn't just about rates and revenue, though those matter too. It's about building a caseload full of people who energize your clinical work, who you genuinely look forward to seeing, who remind you exactly why you went into this field.
That's what Private Practice With Purpose is going to help you create.
What Members Are Saying
"Before working with Jordan, I was terrified to leave the insurance panel. I was convinced I'd have zero clients within 60 days. She walked me through exactly what to say, how to price, how to find clients, and how to structure my exit. I fully de-paneled and built a cash-pay caseload in less than four months."
-Michelle, LPC
“Working with Jordan was truly transformative for me. I began this program feeling close to burn out but uncertain how to begin making my way out of that. I am leaving with clarity, confidence and a clear sense of direction. The biggest shift was in my mindset. I moved from scarcity and self-doubt to feeling grounded in my values, how I want to practice, who I want to serve, and what kind of life I want alongside my work. I started out believing this program would give me tangible tools to build my practice, and it did give me that, but I ended up leaving with a vision that empowers me to make intentional, values based actions that align with long term sustainability. I highly recommend Jordan and Private Practice with Purpose.“
-Karman, LCSW
“The most transformational part of this program for me was learning how to think like a business owner and CEO, not just a therapist. I came in confident in my clinical skills but unsure how to structure, run, and sustain a business, and this program gave me the concrete steps, clarity, and confidence to do that. It helped me become more intentional with my schedule, boundaries, and how I use my time and energy, while also being more open to outsourcing and investing in support where it truly matters. Although the pace was challenging at times, it ultimately increased my confidence, helped me think long-term about sustainability and burnout prevention, and gave me a comprehensive, step-by-step understanding of what it actually takes to run a private practice successfully.”
-Deborah, LCSW
You think the problem is Marketing.
The truth: Marketing is step 6. Values Clarity, Niche Identity, and Rate Confidence come first. Without those, no marketing tactic will convert, and even if it does, you'll attract the wrong clients.
The real reason most therapists stay stuck in the insurance game isn't lack of visibility. It's that nobody ever helped them build the soul-aligned foundation underneath the visibility.
Who you serve. Why it matters. What makes your practice distinctly, unapologetically yours.
Most licensed therapists who want to launch a cash-pay private practice think they need to master social media, SEO, Psychology Today profiles, and Google ads first.
So they spend months trying to learn marketing tactics they were never trained in. And when one thing doesn't work immediately, they tell themselves private pay just isn't realistic for them.
"I need to get my marketing right before I can go private pay."
“I almost walked away from private practice entirely. I had burnout, a baby at home, and zero clarity on how to make it work. What changed everything wasn’t a new strategy. It was getting clear on my values, my niche, and the specific people I was confident in serving, and creating everything from there.”
The real issue isn't your skills.
It's that you've never been shown the full path.
You know how to help people. You're already good at the clinical work.
What you don't have is a step-by-step system that takes you from burned-out and insurance-dependent to cash-pay, values-aligned, and working with the clients who genuinely inspire your best work.
Most therapists try to build a private practice the way they learned therapy- one piece at a time, without the full picture. They focus on getting clients before they've clarified who they actually want. They set a rate before they've done the mindset work to say it out loud with confidence. They build a website before they know what they're really saying.
That's why it takes years instead of months, and why so many clinicians give up and go back to the system.
There's a specific sequence to launching a cash-pay private practice that works. Miss a step and the whole thing stays wobbly. Follow the sequence and it compounds fast.
That's exactly what Private Practice With Purpose maps out for you.
Six figures. Three or four days a week.
A caseload full of clients who inspire your best work.
A practice that's built on your values, and fuels your life.
THAT’S THE ACTUAL OUTCOME. NOT SOMEDAY. NOT IN THEORY.
Built step-by-step, with someone who's done it, and now helps Licensed Therapists, LPCs, LCSWs, and LMFTs do the same.
The 9-Step Blueprint
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Reset your self-concept from employee to entrepreneur. Shift from scarcity to abundance. This step alone changes what you charge, who you take on, and how you show up- clinically and professionally.
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Identify exactly who you desire to serve- not who you feel obligated to take, but who genuinely energizes your work. Vague niches produce empty calendars and drained clinicians.
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Create a brand identity rooted in your values- one that makes the right clients feel immediately understood and makes the wrong clients self-select out. Your brand should feel like you, not like a template.
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PLLC or S-Corp? Ein’s, business accounts, intake systems... The back-end (not-so-exciting) infrastructure that makes you operate like a CEO, not just another contractor in someone else's system.
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Core messaging grounded in your niche and values that works across every platform- your website, social media, referral conversations. One clear, compelling message that attracts your ideal clients everywhere.
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Real marketing strategy for licensed therapists who don't want to become content creators. Show up honestly, share your voice, and attract private-pay clients who are already looking for someone exactly like you.
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The right relationships send you ideal clients consistently. This is the channel most therapists ignore, and the one that fills cash-pay practices the fastest.
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Exactly how to exit insurance panels cleanly and professionally. How to set a private-pay rate you can say out loud with full confidence. This is where most licensed clinicians stall. I’ll walk you through every step.
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Client acquisition systems that don't require a massive audience or big ad spend. Retention strategies that make your cash-pay practice stable, predictable, and sustainable.
It all begins with a dream.
The dream of operating your own practice, doing meaningful work on your terms, and finally feeling free to show up as both a successful clinician and a creative entrepreneur.
This course is for women practitioners who feel called to more.
Flexibility, fulfillment, income, impact.
Whatever it is, the way you show up here will make all the difference.
I know firsthand what it feels like to pour your heart into this field, only to feel burned out, underpaid, and wondering if private practice is even possible for you. Years ago, I was right there- balancing motherhood, financial uncertainty, and the weight of a career that no longer felt sustainable. The truth is, I almost walked away. But instead, I left agency work and created my business with purpose, alignment, and profitability at the core- and everything changed.
Today, I am a Licensed Professional Counselor, Registered Art Therapist, Certified Ketamine Assisted Psychotherapist and entrepreneur who has walked through the messy middle of starting and scaling a practice. I went from overwhelmed and exhausted to confident, clear, and in control of my business and my life. My own transformation- financially, emotionally, and professionally- is the reason I created Private Practice with Purpose.
I know and have felt your struggle: the confusion around where to start, the fear of not getting enough clients, the frustration of juggling too many hats, and the exhaustion of working in systems that don’t value you. I’ve been there. And I know the way through.
I established this program because therapists deserve more than survival- they deserve thriving practices that reflect their values, passions, and goals. My mission is to take the guesswork out of private practice, so you can stop spinning your wheels and start building the career and lifestyle you imagined when you first stepped into this field. The truth is that you can be empathetic and make a decent living simultaneously.
When you join me, you’re not just learning steps- you’re learning from someone who has lived them, refined them, and turned them into a proven blueprint that has worked again and again. This isn’t just about building a practice. It’s about creating freedom, impact, and the kind of life you don’t have to escape from.
Your dream practice starts now. I can’t wait to be a part of it!
-Jordan Faver, MA, LPC, ATR, Certified Ketamine Assisted Psychotherapist
Founder & Owner: Private Practice with Purpose
Meet Your Mentor
Why choose Private Practice with Purpose:
You didn’t come this far to feel burned out, underpaid, and stuck in survival mode. Private Practice with Purpose™ is here to remind you that you are not just a clinician- you’re a visionary, an entrepreneur, and a human being worthy of rest, balance, and abundance.
This isn’t your average practice-building course. It’s a transformational experience for ambitious women therapists who are ready to break free from the hustle culture of “earning your stripes”, and finally launch a cash-pay practice that reflects your values, protects your energy, and supports sustainable income (yes, even six figures working three or four days a week).
Inside, you’ll learn exactly how to align your practice with your life, rediscover your passion for this work, and develop the clarity and confidence to show up as the therapist and leader you were always meant to be. And it’s not just about you- because when you honor your needs and your worth, you show up more fully for the clients who trust you, the community you serve, and the family who loves you.
Your practice can be purpose-driven and profitable.
Your life can feel spacious and sustainable.
You are worthy of both.
Let’s create it - together.
See what Michelle has to say about Private Practice with Purpose:
Therapist Mindset Reset + Business Reinvention
The Course
Private Practice with Purpose™ is a transformational, step-by-step course that helps ambitious women clinicians overcome burnout, reignite their passion, and confidently launch or refine a cash-pay private practice. Through expert guidance, business foundations, and mindset tools, you’ll establish a practice that aligns with your values, honors your energy, and supports sustainable income. This is more than a business course, but rather a reinvention of how you show up as a therapist, advocate, and entrepreneur. Walk away with clarity, confidence, and practical skills and tools to sustain it all.
Group Coaching
Group coaching is where connection meets momentum. In a supportive circle of like-minded clinicians, you’ll receive real-time feedback, mindset support, and strategic coaching to deepen your learning and break through blocks. You’ll gain insight not only from your own growth, but also from others walking a parallel path- proving you’re never alone in your journey. This space is safe, empowering, and designed to help you take bold, aligned action in your business.
Individual Coaching
One-on-one coaching gives you tailored support to clarify your vision, move through mindset roadblocks, and confidently build the private practice that fits your life. Together, we’ll dig into your goals, challenges, and strengths so you can take focused action without second-guessing yourself. With personalized strategies and deep accountability, you’ll gain not just direction, but transformation. This is your private space to reclaim your voice, your business, and your purpose.
This is what a Soul-Aligned, Cash-Pay Therapy Practice actually looks like.
PICTURE THIS
You wake up without an alarm. You have four sessions today; all cash-pay, all with clients you hand-selected, all doing the work that makes you feel most alive as a clinician. Your calendar was designed by you, for you.
Your monthly revenue is consistent and predictable. You know what next month looks like. You're working fewer hours than you were at the agency, and taking home significantly more. Your rate finally reflects the value you bring to your clients.
The clinical work feels alive again. You're fully present because you're not carrying the weight of a broken system. You look forward to your sessions. The passion that brought you into this field is back, and it's not going anywhere.
You pick your kids up from school. You're present at dinner. You have energy left at the end of the day. Your family has you back- the real you, not the burned-out version.
You created this. Not an employer. Not an insurance company. Not a system that profits from your burnout. You- in alignment with your values, your calling, and your life.
That version of your practice is real. It exists. Jordan did it. Her clients are doing it. The clarity call is where you find out what it looks like for you.
Living for the weekend will soon be a thing of the past.
IT’S TIME TO GET EXCITED ABOUT YOUR WORK AGAIN.
Your dream practice is waiting- and so is the life you’re meant to lead.